VIRMALA BALKARAN
Chaguanas
Summary
Dynamic media professional with a strong background in digital and traditional marketing strategies. Skilled at orchestrating impactful promotional campaigns and fostering brand engagement through targeted approaches. Accomplished in influencer marketing and content creation, with a track record of leading successful campaigns for renowned brands.
Overview
11
11
years of professional experience
Work History
Lecturer in Radio and TV Broadcasting
Starr Broadcasting Limited
01.2023 - Current
Radio Presenter
Trinidad and Tobago Radio Network
11.2017 - Current
- Manages engaging interviews, developing content that aligns with audience interests
- Maintains seamless broadcast operations and fostered connections with listeners through social media
- Currently, host of afternoon drive time show
- Won “Broadcaster of the Year” twice; nominated by advertising agencies
Radio Presenter/Producer & TV Anchor/Social Media Correspondent
Caribbean New Media Group (CNMG) / TTT
02.2014 - 11.2017
- Anchored live and recorded TV shows, writing and presenting news segments
- Served as a social media correspondent, enhancing audience engagement across platforms
- Hosted and produced a variety of programs on TTT TV and all three radio stations, maintaining viewer interest through innovative content
- Developed content for radio broadcasts, managing interviews and ensuring programming aligned with audience preferences.
Television Host
Synergy Entertainment Ltd
08.2016 - 02.2017
- Produced and co-hosted youth-targeted entertainment shows, enhancing viewer engagement through dynamic content.
Assistant to Minister
Ministry of Housing & Urban Development of Trinidad & Tobago
01.2014 - 09.2015
- Assisted with special projects and coordinated administrative functions, maintaining confidentiality and accuracy.
Parliamentary Affairs Officer for Leader of Government Business
The Parliament of Trinidad & Tobago
01.2014 - 08.2015
- Researched and drafted cabinet notes and talking points for media interviews and public speeches.
Paralegal Intern
Ministry of Food Production of Trinidad & Tobago
06.2013 - 08.2013
- Supported legal staff with research and documentation, maintaining an up-to-date law library.
Education
Bachelor of Arts in Mass Communication -
College of Science, Technology, And Applied Arts of Trinidad And Tobago (COSTAATT)
07.2025
Associate of Applied Science in Journalism and Public Relations -
College of Science, Technology, and Applied Arts of Trinidad and Tobago (COSTAATT)
07.2024
Certificate in Media Broadcasting
Institute of Broadcasting Careers
Trinidad And Tobago12.2013
Bachelor of Laws -
University of the West Indies, St. Augustine
2013
Skills
- Digital Marketing Strategy
- Influencer and Content Marketing
- Public Relations and Communications
- Scriptwriting and Content Creation
- Social Media Engagement and Analytics
- Event Hosting and Voiceover Talent
- Languages: French, Spanish, Hindi
- Public Speaking Confidence
- Excellent communication abilities
Volunteer Experience
- Champion, Diabetes Association of Trinidad and Tobago ( 2021 - Present): Advocated for diabetes awareness through community outreach, media engagements and hosting events.
- Goodwill Ambassador, Support Autism Trinidad and Tobago, (2022- Present): Promoted autism awareness and supported initiatives aimed at improving resources for autistic adults and children.
Additional Information
Digital Marketing and Influencer Freelance for Various Clients
- Led digital marketing campaigns for Huawei Technologies Trinidad, MSD’s HPV awareness campaigns, Glucerna, among others.
- Developed and executed influencer marketing strategies, significantly increasing brand awareness and engagement.
- Collaborated with cross-functional teams to align marketing efforts with overall brand goals.
Timeline
Lecturer in Radio and TV Broadcasting
Starr Broadcasting Limited
01.2023 - Current
Radio Presenter
Trinidad and Tobago Radio Network
11.2017 - Current
Television Host
Synergy Entertainment Ltd
08.2016 - 02.2017
Radio Presenter/Producer & TV Anchor/Social Media Correspondent
Caribbean New Media Group (CNMG) / TTT
02.2014 - 11.2017
Assistant to Minister
Ministry of Housing & Urban Development of Trinidad & Tobago
01.2014 - 09.2015
Parliamentary Affairs Officer for Leader of Government Business
The Parliament of Trinidad & Tobago
01.2014 - 08.2015
Paralegal Intern
Ministry of Food Production of Trinidad & Tobago
06.2013 - 08.2013
Bachelor of Arts in Mass Communication -
College of Science, Technology, And Applied Arts of Trinidad And Tobago (COSTAATT)
Associate of Applied Science in Journalism and Public Relations -
College of Science, Technology, and Applied Arts of Trinidad and Tobago (COSTAATT)
Certificate in Media Broadcasting
Institute of Broadcasting Careers
Bachelor of Laws -
University of the West Indies, St. Augustine
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