VIRMALA BALKARAN
Chaguanas
Summary
Dynamic media professional with a strong background in digital and traditional marketing strategies. Skilled at orchestrating impactful promotional campaigns and fostering brand engagement through targeted approaches. Accomplished in influencer marketing and content creation, with a track record of leading successful campaigns for renowned brands.
Overview
11
11
years of professional experience
Work History
Lecturer in Radio and TV Broadcasting
Starr Broadcasting Limited
St. James, Trinidad And Tobago
01.2023 - Current
Radio Presenter
Trinidad and Tobago Radio Network
Port of Spain, Trinidad
11.2017 - Current
- Manages engaging interviews, developing content that aligns with audience interests
- Maintains seamless broadcast operations and fostered connections with listeners through social media
- Currently, host of afternoon drive time show
- Won “Broadcaster of the Year” twice; nominated by advertising agencies
Radio Presenter/Producer & TV Anchor/Social Media Correspondent
Caribbean New Media Group (CNMG) / TTT
Port of Spain, Trinidad
02.2014 - 11.2017
- Anchored live and recorded TV shows, writing and presenting news segments
- Served as a social media correspondent, enhancing audience engagement across platforms
- Hosted and produced a variety of programs on TTT TV and all three radio stations, maintaining viewer interest through innovative content
- Developed content for radio broadcasts, managing interviews and ensuring programming aligned with audience preferences.
Television Host
Synergy Entertainment Ltd
Port of Spain, Trinidad
08.2016 - 02.2017
- Produced and co-hosted youth-targeted entertainment shows, enhancing viewer engagement through dynamic content.
Assistant to Minister
Ministry of Housing & Urban Development of Trinidad & Tobago
Port of Spain, Trinidad
01.2014 - 09.2015
- Assisted with special projects and coordinated administrative functions, maintaining confidentiality and accuracy.
Parliamentary Affairs Officer for Leader of Government Business
The Parliament of Trinidad & Tobago
Port of Spain, Trinidad
01.2014 - 08.2015
- Researched and drafted cabinet notes and talking points for media interviews and public speeches.
Paralegal Intern
Ministry of Food Production of Trinidad & Tobago
Port of Spain, Trinidad
06.2013 - 08.2013
- Supported legal staff with research and documentation, maintaining an up-to-date law library.
Education
Bachelor of Arts in Mass Communication -
College of Science, Technology, And Applied Arts of Trinidad And Tobago (COSTAATT)
07.2025
Associate of Applied Science in Journalism and Public Relations -
College of Science, Technology, and Applied Arts of Trinidad and Tobago (COSTAATT)
07.2024
Certificate in Media Broadcasting
Institute of Broadcasting Careers
Trinidad And Tobago12.2013
Bachelor of Laws -
University of the West Indies, St. Augustine
2013
Skills
- Digital Marketing Strategy
- Influencer and Content Marketing
- Public Relations and Communications
- Scriptwriting and Content Creation
- Social Media Engagement and Analytics
- Event Hosting and Voiceover Talent
- Languages: French, Spanish, Hindi
- Public Speaking Confidence
- Excellent communication abilities
Volunteer Experience
- Champion, Diabetes Association of Trinidad and Tobago ( 2021 - Present): Advocated for diabetes awareness through community outreach, media engagements and hosting events.
- Goodwill Ambassador, Support Autism Trinidad and Tobago, (2022- Present): Promoted autism awareness and supported initiatives aimed at improving resources for autistic adults and children.
Additional Information
Digital Marketing and Influencer Freelance for Various Clients
- Led digital marketing campaigns for Huawei Technologies Trinidad, MSD’s HPV awareness campaigns, Glucerna, among others.
- Developed and executed influencer marketing strategies, significantly increasing brand awareness and engagement.
- Collaborated with cross-functional teams to align marketing efforts with overall brand goals.
Timeline
Lecturer in Radio and TV Broadcasting
Starr Broadcasting Limited
01.2023 - Current
Radio Presenter
Trinidad and Tobago Radio Network
11.2017 - Current
Television Host
Synergy Entertainment Ltd
08.2016 - 02.2017
Radio Presenter/Producer & TV Anchor/Social Media Correspondent
Caribbean New Media Group (CNMG) / TTT
02.2014 - 11.2017
Assistant to Minister
Ministry of Housing & Urban Development of Trinidad & Tobago
01.2014 - 09.2015
Parliamentary Affairs Officer for Leader of Government Business
The Parliament of Trinidad & Tobago
01.2014 - 08.2015
Paralegal Intern
Ministry of Food Production of Trinidad & Tobago
06.2013 - 08.2013
Bachelor of Arts in Mass Communication -
College of Science, Technology, And Applied Arts of Trinidad And Tobago (COSTAATT)
Associate of Applied Science in Journalism and Public Relations -
College of Science, Technology, and Applied Arts of Trinidad and Tobago (COSTAATT)
Certificate in Media Broadcasting
Institute of Broadcasting Careers
Bachelor of Laws -
University of the West Indies, St. Augustine