Vishal Ramlal
Champs Fleurs
Summary
Seasoned and goal-oriented Digital Marketing and Communications Strategist with 5 years success in creating and managing on-brand marketing content for existing and new social media platforms for clients in different industries.
Certified and experienced in evaluating marketing analytics and marketing campaign results to adjust strategies and achieve goals.
Thrive in competitive markets with unsurpassed drive, passion and commitment to exceeding expectations in customer satisfaction, revenue and cost controls.
Overview
5
5
years of professional experience
9
9
Certification
Work History
Corporate Communications Officer - Digital
Guardian Group
Port of Spain
10.2018 - Current
- Increased customer engagement and website traffic on social media and websites respectively.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Managed content distribution to online channels and social media platforms.
- Executed, managed, measured and report performance on all digital marketing campaigns, and assessed against ROI and KPIs.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Oversaw website copy and social media platforms.
- Optimised company's website and main corporate blog to boost SEO traffic to sites.
Digital Marketing and Communications Strategist
Nexus Digital Marketing
Chaguanas
09.2019 - Current
- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
- Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Attracted 15+ new clients in 2 years by creating and implementing innovative marketing strategies.
Administrative Assistant and Inventory Clerk
International Business Developers Limited
St. Augustine
09.2017 - 06.2018
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Restocked supplies and placed purchase orders to maintain adequate stock levels twice a week.
- Telemarketing and recruitment of new business partners (Independent Business Owners)
- Placement of online orders for customers and business
Complaints Officer
Chaguanas Borough Corporation
Chaguanas
04.2016 - 06.2016
- Analyzed complaint data to identify root causes, trends, issues and regulatory concerns.
- Worked with stakeholders to help create and revise customer complaint monitoring, manage training and enforce policies and procedures.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Administrative Assistant
Chaguanas Borough Corporation
Chaguanas
03.2015 - 04.2016
- Executed record filing system to improve document organisation and management.
- Scheduled office meetings and client appointments for staff teams.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
Marketing Assistant
Progressive Credit Union Co-Operative Society Ltd
San Fernando
07.2012 - 08.2012
- Compiled product, market and customer data to generate informed sales and profit projections.
- Kept organised tracking documents detailing assignments, in-progress work and completed project milestones.
Education
Master of Science - International Strategic Marketing
Arthur Lok Jack GSB
Mt. Hope12.2021
Certificate - Digital Marketing
American Marketing Association
America11.2021
Certificate - Digital Marketing
Digital Marketing Institute
America11.2021
Diploma - Project Management
IBMI
Germany10.2020
Diploma - Innovation Management
IBMI
Germany10.2020
Diploma - Advertising
University For Peace UPEACE
Costa Rica01.2020
Certificate - Graphic Design
SBCS
Champs Fleurs08.2018
Diploma - Marketing And Sales
ROYTEC
Port Of Spain07.2017
Bachelor of Science - Political Science
University Of The West Indies, Augustine
St. Augustine10.2015
High School Diploma - Business Studies
Upper Level Educational Institute
Chaguanas07.2011
High School Diploma -
Presentation College
Chaguanas07.2009
Skills
- Marketing Management
- Digital Graphics Design
- Digital Marketing
- Corporate Branding
- Paid Advertising Management
- Project Management
- Copywriting
- Social Media Marketing
- SEM
- SEO
- Graphic Design
- Content Creation
- Website Management (Wordpress, Azure, WIX)
Accomplishments
- Executed and managed all paid digital advertising campaigns on social media and Google at Guardian Group 2020-to date.
- Managed Guardian Group's digital strategy 2020-to date.
- Pioneered the Guardian Group corporate website blog.
- Managed all content on the Guardian Group website and intranet.
- Managed all Guardian Group social media pages 2018-2022.
- Executed and managed the paid digital advertising campaigns for Arthur Lok Jack GSB's Women in Leadership Conference in 2019 and 2022.
- Executed 40+ paid advertising campaigns for private businesses 2018-to date.
Affiliations
E.M.P.O.W.E.R Trinidad and Tobago (NGO)
Marketing and Communications Manager (Co-Founder)
Nexus Digital Marketing and Consulting Agency
(Co-Founder)
Certification
- DMI Pro – Certified Digital Marketing Professional
- PCM Digital Marketing - Professional Certified Marketer
- Silicon Valley Social Media Marketing Certification Diploma
- Google Analytics Individual Certification
- Google Ads Video Certification
- Google Ads Search Certification
- Google Ads Display Certification
- The Fundamentals of Digital Marketing
- Graphic Design Essentials Certification
Timeline
Digital Marketing and Communications Strategist
Nexus Digital Marketing
09.2019 - Current
Corporate Communications Officer - Digital
Guardian Group
10.2018 - Current
Administrative Assistant and Inventory Clerk
International Business Developers Limited
09.2017 - 06.2018
Complaints Officer
Chaguanas Borough Corporation
04.2016 - 06.2016
Administrative Assistant
Chaguanas Borough Corporation
03.2015 - 04.2016
Marketing Assistant
Progressive Credit Union Co-Operative Society Ltd
07.2012 - 08.2012
Master of Science - International Strategic Marketing
Arthur Lok Jack GSB
Certificate - Digital Marketing
American Marketing Association
Certificate - Digital Marketing
Digital Marketing Institute
Diploma - Project Management
IBMI
Diploma - Innovation Management
IBMI
Diploma - Advertising
University For Peace UPEACE
Certificate - Graphic Design
SBCS
Diploma - Marketing And Sales
ROYTEC
Bachelor of Science - Political Science
University Of The West Indies, Augustine
High School Diploma - Business Studies
Upper Level Educational Institute
High School Diploma -
Presentation College
- DMI Pro – Certified Digital Marketing Professional
- PCM Digital Marketing - Professional Certified Marketer
- Silicon Valley Social Media Marketing Certification Diploma
- Google Analytics Individual Certification
- Google Ads Video Certification
- Google Ads Search Certification
- Google Ads Display Certification
- The Fundamentals of Digital Marketing
- Graphic Design Essentials Certification
Similar Profiles
Joella Richardson-GittensJoella Richardson-Gittens
Quality Analyst at Guardian GroupQuality Analyst at Guardian Group
SHANISSE HAGLEYSHANISSE HAGLEY
Finance Intern at Guardian GroupFinance Intern at Guardian Group
Shruti GuptaShruti Gupta
Senior Executive, HR at Guardian GroupSenior Executive, HR at Guardian Group