ANDRE BUTCHER
Glencoe
Summary
Dynamic and results-driven Trade Marketing Manager with over 20 years of experience in the fast-moving consumer goods (FMCG) industry. Proven expertise in managing merchandising, trade promotions, and event marketing to drive sales growth, enhance brand visibility, and achieve strategic business objectives. Adept at building strong relationships with key stakeholders, optimizing marketing strategies, and delivering exceptional ROI. Skilled in leading cross-functional teams, managing budgets, and utilizing market research to stay ahead of trends. Proficient in Microsoft Office and marketing software such as Salesforce, HubSpot, and Typeform.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Market Research & Signage Specialist
Massy Stores
Port of Spain
04.2004 - Current
- Developed and executed trade marketing initiatives, including in-store displays and promotions, leading to a 20% increase in product visibility across key retail locations
- Collaborated with sales and marketing teams to customize trade campaigns, integrating both digital and static promotions to drive customer engagement and sales
- Managed relationships with key retailers and vendors, negotiating contracts and securing high-impact product placement and promotional opportunities
- Designed marketing strategies that aligned with market trends and consumer behavior, delivering measurable ROI on promotional activities
- Successfully planned and executed over 50 product launches and events, consistently meeting sales targets and brand objectives
- Developed monthly market research reports for senior management, providing actionable insights on competitor activity and market conditions
- Led the internal renovation of 23 stores, managing budgets, contractor negotiations, and ensuring on-time delivery of all projects
Education
MSc. - Strategic Marketing, International Marketing
Arthur Lok Jack Graduate School of Business
01.2022
Skills
- Trade Marketing Strategy
- Merchandising & Promotions
- Event Management
- Team Leadership & Development
- Vendor & Stakeholder Relations
- Market Research & Consumer Insights
- Documentation Management
Websites
Certification
- Prosci Change Management Certification
- CAPM in Project Management
- Google Analytics for Beginners & Advanced
- Digital Marketing & Content Marketing Certification
- Operations Management
Professionalmembershipsandinterests
Rotary Club Central Port of Spain (RCCPOS), Trinidad and Tobago, Rotarian, Service Projects, Public Image, 01/01/24, Present, Mentorship, Volunteerism, Cooking, Grilling, Sports & Outdoor Activities
Timeline
Market Research & Signage Specialist
Massy Stores
04.2004 - Current
- Prosci Change Management Certification
- CAPM in Project Management
- Google Analytics for Beginners & Advanced
- Digital Marketing & Content Marketing Certification
- Operations Management
MSc. - Strategic Marketing, International Marketing
Arthur Lok Jack Graduate School of Business
Similar Profiles
Allison LawrenceAllison Lawrence
Supervisor of Operations at Massy StoresSupervisor of Operations at Massy Stores
Joycelyn Mc CleanJoycelyn Mc Clean
Cook at Massy StoresCook at Massy Stores
Carol NimblettCarol Nimblett
Front End Supervisor at Massy StoresFront End Supervisor at Massy Stores