Cassandra Richardson
Chaguanas
Summary
Motivated and innovative Trade Marketing Coordinator with over 7 years of experience in the beverage industry. Proven track record in executing national marketing campaigns, developing impactful brand activations, and managing cross-functional projects. Committed to continuous learning and driving measurable business results.
Overview
11
11
years of professional experience
Work History
Trade Marketing Coordinator – Modern Trade
Caribbean Bottlers Trinidad & Tobago Ltd.
05.2025 - Current
- Lead execution of trade marketing activities across island-wide Modern Trade for Coca-Cola and Monster portfolios
- Coordinate in-store campaign materials (POS, gondolas, racks, etc.); currently managing “Share A Coke” campaign
- Monitor and report sell-out data to evaluate promotional success
- Analyze impact of experiential activations and provide insights for strategic planning
Trade Marketing Coordinator – Traditional Trade
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2022 - 05.2025
- Evaluated marketing executions and implemented improvements across traditional retail channels
- Spearheaded “Gift with Purchase” campaigns in local stores and mini marts
- Negotiated store branding, painting over 50 stores in Coca-Cola/Minute Maid colors
- Organized and led large-scale events (e.g. Coca-Cola Intercol SSFL, Christmas Caravan)
- Supported major sponsorships including the award-winning booth at the Trade Investment Convention
- Delivered competitor analysis through fieldwork and digital monitoring
- Collaborated with suppliers and ensured seamless execution of projects
Marketing Assistant
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2019 - 12.2022
- Conducted preliminary budget analysis and managed marketing inventory
- Processed purchase orders and coordinated with suppliers
- Monitored sampling and gathered marketing analytics (e.g., social media, web traffic)
- Fostered supplier and client relationships
Production Administrative Assistant
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2017 - 12.2019
- Maintained employee records and tracked attendance across production lines
- Managed production documentation and generated daily reports
- Supported HR services and coordinated staff training events
- Tracked downtime on production lines and flagged urgent issues to management
Remedial Teacher
Todds Road R.C. School
05.2014 - 11.2016
- Assessed and developed individual student learning plans
- Prepared students for standardized testing
- Coordinated classroom rules, school events, and extracurricular activities
Education
Certificate in Occupational Health & Safety -
University of the West Indies
12.2018
CSEC & CAPE -
A.S.J.A. Girls’ College, Charlieville
12.2013
Bachelor of Leadership & Management - Faculty of Social Sciences
University of the West Indies
Skills
- Microsoft Office Suite
- JDE System Software
- Time Clock Software
- Internet & Email Communication
References
- Donny Pran, Human Resource Director, Caribbean Bottlers T&T Ltd., 388-8100 / 662-4416
- Nicole Brown, Sales Manager, Caribbean Bottlers T&T Ltd., 339-3605 / 662-4416 ext. 1292
Timeline
Trade Marketing Coordinator – Modern Trade
Caribbean Bottlers Trinidad & Tobago Ltd.
05.2025 - Current
Trade Marketing Coordinator – Traditional Trade
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2022 - 05.2025
Marketing Assistant
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2019 - 12.2022
Production Administrative Assistant
Caribbean Bottlers Trinidad & Tobago Ltd.
12.2017 - 12.2019
Remedial Teacher
Todds Road R.C. School
05.2014 - 11.2016
Certificate in Occupational Health & Safety -
University of the West Indies
CSEC & CAPE -
A.S.J.A. Girls’ College, Charlieville
Bachelor of Leadership & Management - Faculty of Social Sciences
University of the West Indies
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