Cassandra Richardson
Trade Marketing Coordinator
Chaguanas
Summary
To assist your company in achieving its vision and mission. It is my goal to widen my knowledge and skills base through practical experience while becoming a dynamic and innovative member of your team of business professionals.
Overview
11
11
years of professional experience
Work History
Trade Marketing Coordinator (Modern Trade)
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
05.2025 - Current
- Responsible for all Trade Marketing activities for the Sales and Marketing Department within the Modern Trade Island wide of the Trinidad and Tobago as it relates to the (Coca Cola brands) and MEC (Monster brand) Portfolios with support of the Alcohol Portfolio
- Coordinates the Execution of Campaign and Promotional POS Materials for Modern Trade inclusive of in-aisle POS, Gondolas, Floor Displays, Racks, Headers.
- Currently on trade the Share A Coke campaign
- Track sell out data / volume progress for Consumer Promotions
- Assess the impact and market effectiveness of implemented Experiential Activations with key insights for future decision making
Trade Marketing Coordinator (Traditional trade)
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2022 - 05.2025
- Evaluate the Trade Marketing executions within Traditional Trade and provide timely feedback on the corrective actions required.
- Develop tactical activities by category, to drive volumes and increase penetration. For example, our Gift with Purchase initiative in all Down trade and Modern trade accounts such as mini marts and supermarkets.
- Negotiate with customers for the implementation of branding initiatives. Just to name one, over 50 stores were successfully painted throughout the country in either coca cola or minute maid branding.
- Coordinate successful activations where Coca-Cola is an official sponsor therefore ensuring all brand presence and marketing strategies are implemented at the event. Some popular projects that I have led and executed together with my co-workers; Coca Cola Island Crashers, Coca Cola Intercol SSFL, the infamous Cola Christmas Caravan conducted yearly and not the mention the Caribbean Bottlers Booth at the Trade Investment Convention held in Center of Excellence where Coca Cola was awarded the best large booth for 2024.
- Assess the impact and market effectiveness of implemented tactical activities through detailed Activity Evaluations.
- Coordinate with suppliers for applicable communication and premiums to ensure timely and efficient executions.
- Provide competitor insights and reporting, via social media, being on the trade or communicating with other marketing coordinators.
- Support in activities for the overall organization's success, such as attending site visits, ensuring all materials are ready for executions and aligning our vision with the suppliers to ensure that ideas are successfully brought to life. One of these projects would be the Growing Together Small Business Program Graduation with UWI Roytec.
Marketing Assistant
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2019 - 12.2022
- Preliminary analysis of statistical information such as budget data.
- Inventory management of all marketing equipment.
- Process Purchase Orders and ensure that suppliers are paid in a timely manner.
- Monitor and manage sampling with respect to products.
- Employ marketing analysis techniques to gather important data (social media, web analysis etc.)
- Communicate directly with suppliers and clients to encourage trusting relationships.
Production Administrative Assistant
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2017 - 12.2019
- Provide support in all aspects of the operation, such as preparation of letters, reports, memos and other daily documents.
- Maintain an accurate and current database of employee records at all times and monitor daily attendance trends of staff throughout Production Lines 1-4.
- Establish and maintain official documents and records in appropriate files to ensure organization of materials.
- Coordinate activities relating to staff training and development.
- Prepare various reports such as correspondence reports and drafts as needed for Production-related matters.
- Act as point of contact for routine employee requests and queries.
- Provide all administrative support to facilitate delivery of HR generalist services to management.
- Assist with the co-ordination of staff events as required.
- Prepare and process petty cash in a timely manner.
- Liaise with operators, production planners and those involved in the manufacturing process to ensure accurate recording and monitoring of documents daily basis.
- Manage and monitor Downtime on Production lines 1 - 4, to inform Management of abnormal or high-priority findings to be addressed.
Remedial Teacher
TODDS ROAD R.C. SCHOOL
05.2014 - 11.2016
- Assess and evaluate student's abilities, strengths, and weaknesses.
- Prepare students for standardized tests.
- Communicate student progress to parents.
- Develop and enforce classroom rules.
- Assist in religious and cultural programs held by the school throughout the year.
- Plan and execute field assessment, where students were taken on field trips and sporting activates nationwide.
Education
BACHELOR OF LEADERSHIP AND MANAGEMENT - Faculty of Social Sciences
University of the West Indies
CERTIFICATE LEVEL OCCUPATIONAL HEALTH AND SAFTEY - Faculty of Social Sciences
University of the West Indies
01.2018
CAPE - Mathematics, English, Literature, Biology, Chemistry, Physics, Additional Mathematics, Information Technology
A.S.J.A GIRLS' COLLEGE CHARLIEVILLE
01.2013
CAPE - Mathematics, English, Literature, Biology, Chemistry, Physics, Additional Mathematics, Information Technology
A.S.J.A GIRLS' COLLEGE CHARLIEVILLE
01.2010
Skills
- Communication Skills
- Innovativeness
- Willingness to learn and self-improve
- Attention to detail
- Accuracy
- Efficiency
- Computer Literacy
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Internet
- JDE system software
- Time clock software
Timeline
Trade Marketing Coordinator (Modern Trade)
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
05.2025 - Current
Trade Marketing Coordinator (Traditional trade)
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2022 - 05.2025
Marketing Assistant
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2019 - 12.2022
Production Administrative Assistant
CARIBBEAN BOTTLERS TRINIDAD AND TOBAGO LIMITED
12.2017 - 12.2019
Remedial Teacher
TODDS ROAD R.C. SCHOOL
05.2014 - 11.2016
BACHELOR OF LEADERSHIP AND MANAGEMENT - Faculty of Social Sciences
University of the West Indies
CERTIFICATE LEVEL OCCUPATIONAL HEALTH AND SAFTEY - Faculty of Social Sciences
University of the West Indies
CAPE - Mathematics, English, Literature, Biology, Chemistry, Physics, Additional Mathematics, Information Technology
A.S.J.A GIRLS' COLLEGE CHARLIEVILLE
CAPE - Mathematics, English, Literature, Biology, Chemistry, Physics, Additional Mathematics, Information Technology
A.S.J.A GIRLS' COLLEGE CHARLIEVILLE
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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