Leandra Boochoon

• Assisted in developing the Research and Development of Government Population and Human Resources Planning Policies
• Assisted with the development of concept papers on Diversification Strategies for Trinidad and Tobago
• Collected and analysed long and short-term demographic trends for the creation of National Policies

• Conducted data collection and analysis for a Population Situation Analysis and National Population Policy using research software such as SPSS and Mortpak Statistical Packages
• The key purpose of the Policy was to revise the national demographic priorities and goals to better align with Trinidad & Tobago’s new socio-economic and demographic reality, as compared to the last population study done 20 years previously
• Assisted in the compilation and writing up of a Population Situation Analysis
• This study gave an overview of the national population data and reports, also by conducting further analysis on the data which informed previous reports such as National Surveys of Living Conditions and Multiple Indicator Cluster Surveys.

• Manage and conduct data analysis in market research within consumer markets, particularly serving brands in fast moving consumer goods categories

Achievements:

• Spearheaded and executed qualitative and quantitative research projects
• Experience with various research projects including: customer satisfaction studies, market needs assessment studies, advertising evaluation studies, brand image and tracking studies and usage and attitude studies
• Designed models in Customer Satisfaction Studies
• Informed changes in advertising strategy

Present Responsibilities:

• Managing research projects
• Developing sample frames and research instruments
• Editing, coding, transcribing and verification of data collected
• Developing the data entry screen and using the SPSS Data Collection package and the Qualtrics platform
• Analysing data using the SPSS Statistical Package and SmartPLS
• Writing and editing of final reports
• Moderating focus groups