Monique Ragbir

• Member of Senior Management Team comprising General Manager, Senior Manager of Operations, Senior Manager of Purchasing and Financial Controller.
• Report directly to Directors of Today's Optical Limited (trading as Optometrists Today).
• Responsibility and Accountability for teams and results in six (6) departments under Marketing Umbrella: Recalls Unit, General Marketing, Corporate Marketing/Communications, Social Media/Digital Marketing, Influencer Strategy and Internal Marketing.
• Lead and collaborate with Senior Management to develop and implement specific Practice Marketing Plans with objective of increasing patient flow.
• Conduct local and international market research and competitive reviews for monthly reports.
• Assist all strategic Managers in planning process and development of strategies and execution of programmes.
• Develop merchandising/promotions/PR strategies in collaboration with Senior Management.
• Liaise with third party stakeholders such as suppliers, strategic partners, external consultants, corporate sponsors and influencers to promote and support Marketing strategies.
• Statistical analysis and reporting for sales function.
• Maintaining a ROI on marketing investments of 100X.
• Recruitment of new hires for Marketing Team
• Oversight and preparation of marketing copy, images, videos, emails, and other collateral.
• Establishes, initiates and optimizes business development strategies based on company targets, product specifications, market data, and budget factors.
• Launch successful digital marketing campaigns that achieve goals for increased website traffic.
• Conducts market research to identify new opportunities and target markets.
• Coordinates with design and media teams to develop high-quality creative assets.
• Executes comprehensive marketing plans that consistently achieved targets for increased revenue.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Devises content strategy to effectively engage target audiences.
• Continually maintains and improves company's reputation and positive image in markets served.
• Develops creative presentations, trend reports, kitted assets, and product data sheets.

• Execution of all-up Area Marketing Plan in partnership with marketing discipline experts, including Experiential Marketing, Social Marketing, Analytics and, to deliver impactful, world class through-the-line integrated marketing.
• Execute Marketing Plans in all of West Indies inclusive of French and Dutch West Indies [26 islands].
• Consistent annual achievement of generating 100X ROI in generating demand and 10X ROI in revenue generation of marketing investments across all segments.
• Management of annual marketing budget of USD200K across West Indies.
• Management of Subsidiary scorecard which measures the health of the business through various established metrics. Herein, the integrated marketing plan must be created and executed to ensure scorecard metrics are met.
• Manage and land all PR in the West Indies (English, French & Dutch WI).
• Responsible for generating demand across 26 islands to ensure that revenue targets are met and surpassed.
• Management of all stakeholder affairs and relationships as it relates to Microsoft's Citizenship initiatives in the West Indies. Internally and externally with Government elites and other partners.
• Localization and adoption of Microsoft's global marketing initiatives aligned to the Company's Global Demand Center model with local relevancy. Clear understanding of each of the global engagement programs aligned to the portfolio including the global content strategy and centralized demand generation plans to align and connect local marketing efforts, including demand gen across paid, earned and owned channels to these global programs.
• Deliver a compelling multi-channel customer experience. Data-driven and ability to extract insights from standard reports to continuously improve and optimize local performance.
• Embraces the company's Marketing principles, as a local Microsoft Brand Steward to drive ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.
• Use overall program and content strategy, to works across local stakeholders (Integrated Marketing, Experiential, Social, Analytics, and Business Groups) to help land global engagement program content and demand gen execution across the Area.
• Aligns with Central Marketing Organization Integrated Marketing and Business Groups on all content (Global Engagement Program (GEP) & Non-GEP) requirements to forecast workflow and anticipate peak times.
• Establishes ongoing cadence with key partners and leverages standard reporting dashboards to continually improve accuracy, streamline processes, and optimize local performance.
• Coached executives on key talking points and communication strategies for different audiences.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
• Executed marketing and sales plans to consistently achieve territory targets.
• Revitalized employee communications to better convey important information and boost morale.
• Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
• Reviewed and approved imagery and text to keep communications in line with brand ideals.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.

CUSTOMER & PARTNER EXPERIENCE

• Drives the execution of the subsidiary Customer & Partner experience (CPE) plan.
• Responsible for evangelizing CPE focus into behaviors/culture across subsidiary
• Coordination of Customer and Partner Survey (GRS) for Microsoft with all stakeholders in the organization (twice per year, 6 months process for each implementation)
• Serves as Customer and Partner advocate in the subsidiary team, ensuring customer & partner impact is appropriately considered in day-to-day business decisions.
• Implement Internal awareness campaigns to promote CPE values in company.

CITIZENSHIP [Corporate Social Responsibility]

• Coordination of Citizenship cabinet meetings with all stakeholders in the organization and those of all third party partners.
• Management of all stakeholder relationships, internally and externally.
• Consolidate and process all SW donations Requests. Successfully approved grants to WI NGOs to the tune of USD25 Million Dollars.
• Management of all Citizenship/Stakeholder opportunities in West Indies (English, French and Dutch WI) from identification through to completion inclusive of determining legal parameters, drafting MOUs and managing conflict and/or concerns.
• Coordinate and launch NGO Connection day and other Technology Skills program.
• Implement Programs as agreed and defined between line manager and LATAM New Markets LCA leads.
• Management of Executive Visits.
• Management of internal company and morale events/activities.

PUBLIC RELATIONS

• Localize and implement regional PR plans passed down from regional PR lead for entire West Indies region and local strategy.
• Support local efforts in case study development.

PARTNERS-IN-LEARNING COORDINATOR

• Provide project management for Innovative Schools, Innovative Teachers, and Innovative Student elements of PiL.