NADIA MAHARAJ

• Responsible for development sales strategies, managing sales operations, and leading the sales and trade marketing team across all local channels to achieve revenue targets and increase market share profitably.

Key Responsibilities include:

• Sales Strategy and Planning:

Develop and implement effective sales strategies to achieve company objectives.

Analyze market trends, competitor activities, and customer needs to identify opportunities for growth.

Set annual sales targets and forecast sales performance.

• Team Leadership and Development:

Recruit, train, mentor, and manage a high-performing national sales team. Conduct regular performance reviews and provide coaching to enhance team productivity.

Foster a culture of accountability, collaboration, and continuous improvement.

• Sales Operations Management:

Oversee daily sales operations and ensure efficient use of resources.

Monitor and analyze sales metrics to identify areas for improvement.

Implement and maintain CRM systems to manage customer relationships and sales activities.

• Customer Relationship Management:

Build and maintain strong relationships with all customers.

Negotiate contracts and agreements with distributors and Private Label business.

Address customer concerns and ensure high levels of customer satisfaction.

• Budgeting and Financial Management:

Develop and manage the national sales budget.

Monitor expenses and ensure sales and trade marketing activities are within budget.

Provide accurate sales forecasts and reports to senior management.

• Market and Competitor Analysis.

• Responsible for creation and implementation of sales strategy for Channel that services all Key Account Supermarkets inclusive of PriceSmart Caribbean
• This includes Sales, Merchandizing and Trade Marketing functions
• Total portfolio revenue of TT$ 75 million
• Increased sales revenue for channel by 76% year on year in first year with continuous growth is subsequent years
• Won and secured exclusive Private Label contracts of 2 major chain supermarkets for past four (4) years
• Lead sales and trade marketing team that consists of 7 persons with 3 direct reports
• Achieved forecast accuracy of 78% in 2022 (industry standard = 75%)
• Spearheaded restructuring of Sales and Merchandizing team.
• Articulated value proposition to assigned territory partners to maintain and increase share of partner business.

• Responsible for delivering over $3 million USD in annual sales revenue by managing all B2B off/on-premise marketing and sales activities of 16 distributors for the following Caribbean markets: Grenada, St Vincent, St Maarten, Dominica, Bahamas and the French overseas territories
• Development and management of annual P&L for each country
• Distributor Management inclusive of appointing and termination of distributors
• Category Development in existing and new markets
• B2B management measured by evaluating sales performance, receivables and activity executions
• Brand development through coordination with distributors
• Analysis market research data
• Monthly and annual production forecast planning
• Ensuring all trade investments yield required return on investments
• Piloting all new sales programs and training regional team.

• Core responsibilities are focused on delivering the department quantitative and qualitative objectives through successful management of staff to provide short and long-term brand equity growth with a total portfolio revenue of TT$80 million
• Specifically managing all sales, marketing and distribution activities while maximizing returns on investments locally as well as provided strategic regional direction for core brands
• Portfolios managed during my tenure includes cold, dry and beverage brands such as: Colgate Palmolive, Mc Vities, Silk, Dannon, Lee Kum Kee, Conagra, with sub brands of Swiss Miss, Act II, Hunts
• Strategic: Identification of international and local market and consumer trends and successfully implement campaigns to provide a continuous growth platform
• Turned around underperforming categories to growth delivering 4% CAGR
• Revenue: Increased sales growth by 7% ($TT2.5M) versus previous year through organic increase and line extensions of new categories
• Profitability: Increased gross profitability by 8% ($TT1M) by rationalizing underperforming lines and extending portfolio range to focus on high volume products maintaining a profit margin of 25%
• Expenses: Reduced expense by 4% by optimizing inventory, implementing a systematic approach to managing expiries and successful management of advertising and trade expenses
• Sales & Distribution: Successfully implemented category management initiatives and trade activations in key accounts for core categories
• Chaired sales meeting in the absence of sales manager and continuously trained and educated sales reps resulting in improved numeric distribution through intensive gap analysis and trade relationships
• ASKI Committee member tasked with creating specific sales and brand analysis to evaluate sales and distribution of the new IT software
• Marketing: Responsible for developing (above & below the line) brand and sales strategies through analysis of current market information on competitive pricing and activities, sales by channel/key account
• Continuous maintenance of strong progressive relationships with all stakeholders.