Mithoon Hardeo

Currently leading and developing the Key Account Channel for AS Brydens. The Key Accounts consist of the top performing chain customers in Trinidad and Tobago.

Develop comprehensive Key Account Plans for the assigned customers in collaboration with key internal stakeholders, taking into account- Sales, Distribution, Volume and profit objectives, along with any other key business drivers for success determined by the team

Two (2) direct reports.

Bryden’s Finest Core Value- Respectful Winner 2023

Develop and maintain strong relationships with Key customers
Understanding customer needs and developing robust Business Plans
Act as main point of contact between Philip Morris and the Distributor Key Account sales team
Aid in the negotiation and management with the Distributor sales team
Provide trade support to Distributor sales team
Aid in the Development of Programs e.g. Trade Program, Volume Programs, Sales Experts etc.
Execution and Tracking of Programs
Completion of Post Evaluations on Programs (understanding success rate and learnings)
Update and Projections of Market's KPIs i.e. Buying Customer and In-Market-Sales
Leading a third party sales force of 13, coaching and aligning them to the business vision

Provided strategic direction and leadership to the Merchandising team to support the company's brand strategy.

Monitor and ensured maintenance of merchandising standards in assign area.

Developed and maintained an effective activity schedule and ensured compliance to time frame

21 direct reports

Leading the Retail Channel and Mechanics Sales Team nationally, ensuring that monthly individual and channel targets are achieved.
Responsible for the strategic development and planning for the Kendall and Redline product line (Phillips 66)
throughout Trinidad and Tobago
Developed templates to monitor sales team performance and provided effective training to achieve sales targets.
Analyzed customer sales Year on Year (YOY), Month on Month (MOM) and develop strategies to assist with achieving the sales target.
Tracking weekly sales to develop senior leadership reports for action planning.
3 direct reports

Manage distributor performance to optimize selling expenses and implementation of continuous improvement projects ensuring savings targets were met
Leading a third party sales force of seven (7), coaching and aligning them to the business vision

•Key Milestone:
Nestle's Top Performing Salesperson January to June 2018
Management of two distributors; Nancoo Trading and Balgos Marketing which accounted for approximately 38% of the Distribution and Wholesalers Channel target 2019 Semester 1 (January to June)
Distributors' growth of 23%
Developed new route to market and implemented weekly customer visits which led to distributors' growth of 25%
Double digit growth for Emerging and Core Categories; Sell In and Sell Out.

Processing of all total trade spend such as, rebates, gondola rentals, floor display for all channels on a timely manner
Critical Reports were done monthly for customers that contribute to a high percentage of bad goods
Issuing of Rebate Agreement numbers for business development managers of Nestle Caribbean Regions
Weekly trade visits were done across Key account, General account and Distribution channel, followed by a presentation to the channel managers

•Key Milestone:
Nestle's Greatnes Sales Top Performer, Quarter three (July to September 2017)